How important are email addresses?
Emails are gold in the marketing world. A person has shared personal data in exchange for information such as a newsletter, a discount, or specific information. It’s the first step in a relationship built on trust of how that email will be used. Nowadays, what started off as a simple exchange has evolved to more complex uses such as creating Custom Audiences in Facebook.
In my former corporate days, Custom Audiences in Facebook was a top discussion point. I understand the incredible value of matching an email to a Facebook profile and being able to deliver a tailored message to that person.
It does raise some privacy questions. In the new world of operating under GDPR, businesses need to take a few extra steps to continue using this tool.
First, at the outset, the privacy notice needs to be transparent, written in plain English and explain how personal data is used for marketing purposes on third party sites, and include a link to Facebook’s opt out of Custom Audiences. If you use a Facebook pixel, it also needs to explain cookies and data technologies and include a link to that opt-out.
What should they be a part of?
There is some debate on this next point. If an individual opts-out of email marketing or asks for their data to be deleted, then that user should not be a part of the Custom Audiences segment anymore. If a user chooses to opt-out of your email list or requests their information to be removed from your system, that individual likely does not want to receive your messages on Facebook. Or at a minimum, the individual does not want their own email to be used to target them any longer.
How you treat an individual’s privacy is a direct reflection of your company. This means that businesses need to create a process to maintain their email lists and vendors when used across multiple platforms.
How does your business do this today? You should have a checklist of all the sources of emails being uploaded to Custom Audiences and regular cadence to match them against your active email list file. If there are files shared with third parties, such as marketing agencies, this process also needs to be reviewed and updated.
Guest Blog By Jodi Hoffman Daniels.
Networking is so important for your business.
Okay, yes this is an obvious thing to say. You got me. You have to network in business – we know that it is important but do we really go about networking in the right way? The world has changed a greatly deal since I started in business – I mean networking now is at our fingertips (literally) yet this still does not necessarily mean we are using it to its full capabilities or in the best way for our business.
Continue reading “Networking in business – are you getting the most from it?”
Yes in this post I am calling you out- those of you who sit in Facebook groups, jump on all of the Free webinars they can, download all of the free workbooks they can and Free “How to” guides. This one is for you – I’m not writing this to be mean – I’m writing this simply because I was you and I was making one HUGE mistake. You have to INVEST in YOU!
Way back in 2014, I was there. Sitting in the free groups, watching random free webinars that promised me a secret formula to success. Then, of course, when the “up-sell” came at the end – poof I was gone. I had almost what I needed (I figured I could work the rest out), took what I could and went onto the next one.
So how did I shift myself from being a “Freebie Frankie” to “Pay for it Penny” (which sounds more crude than I intended on writing but its catchy enough for me to stick with) you ask?
Continue reading “You don’t want to invest in yourself…but you want people to invest in you?”
We all know the drill. We sign up for a gym or for a fitness programme, hit those first three days hard – we are completely winning at life. Then suddenly something crops up – something unforeseen – thus we have to reschedule out exercise for that day. Then the next day something else crops up, and the next and the next (you get the picture). In this post I want to tell you why I think Exercise is so important for you as a business owner.
When you run your own business you are in constant demand. Not just from clients and the work itself but from your own brain. Your thoughts about what to do next, how you can move things forward or how it is 11pm at night and you still need to respond to Doreen’s enquiry about her last order (which of course you know you posted but unfortunately Doreen can’t seem to find it).
Continue reading “Why exercise is so important for you as a business owner”