Again with any of these posts – I am by no means an “expert”. I am simply someone who has tried and tested different things and crossed paths with some brilliant experts online.
With social media being such a prominent tool in our day to day life it is only natural that it has filtered into our networking. We spend time on Facebook/Instagram/Linkedin building great connections. However I often see , what I would deem to be spammy networking.
I have put together three simple tips to help you build great connections, get the most possible from these groups and not be “a salesy Susan…”
Tip Number One
Introduce yourself to people. When you join a group whether it be on Facebook or elsewhere introduce yourself. Thank them for inviting you and tell them a bit about yourself and what you do. DO NOT use this as an opportunity to share your page for more likes or to gain “quick business”. It isn’t valuable to people. People like people they feel they know. Focus upon that.
Tip Number two
Don’t just share, share, share your page and offers. Although at our finger tips is the opportunity to bombard people with your pages and offer DON’T. Whenever you join an online networking community get to know those within it. If it’s where you potential “ideal clients” hang out – watch and learn the questions they ask and add to the answers – offer them value with your knowledge. People remember people who offer value and who help them. Build these connections and this authenticity first. It is so important.
Tip Number Three
Be a conversation starter. If you went to an in-person networking event and someone came up to you or was standing next to you the likelihood is you would speak to them or at least try to strike up a conversation. It is the same with online networking – utilise these groups to start conversations with prospective clients. For example – a man selling carpets shares his carpet page in a business group every other day – I switch off to it. I have no interest in seeing another carpet post. A woman in that group is also selling carpets – she posts a question to the community about what they find the most difficult thing about finding a carpet when they own pets. The likelihood would be that people would engage with this comment. She would then have the opportunity to engage with these people. Then (if she was really planning ahead – as women do) she may have her own carpet community set up offering carpet maintenance and cleaning advice. People join – she has connections and prospective clients – they are much more invested in her than the sharing carpet man. Join these groups and start conversations.
These are three really simple tips. Start them today and let me know how you get on.
I promise that is the end of my networking blog spot – I will revert back to some other areas of business now but I hope you gained great value from these.