Is your mindset affecting your business?

Mindset by definition is “The established set of attitudes held by someone”. I think it’s hard to remember this definition these days. We see the word “Mindset” batted about everywhere at the moment. Especially in the coaching sector where everyone is a “Mindset coach”. So lets define that firstly. Mindset coaches are there to guide you in the direction to alter an established mindset that you have.

This first part has no great impact on the rest of this post however I just think its always good to start with a clear definition. I have used the term “mindset” before – with respects to my approach to technology. In particular my “I can’t attitude” affecting my ability to absorb and learn information. It was a definite blocker and since I changed that attitude – well I can design my websites in 2 hours. I didn’t however pay anyone hundreds of pounds to help me change this attitude – I simply reflected upon myself. I’m going to share with you a way to look at yourself objectively and begin to unpick some attitudes you may have that could be holding you back. How? Why through sharing my story and the things that I did. I hope you enjoy.


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Get the most from networking online…

Again with any of these posts – I am by no means an “expert”. I am simply someone who has tried and tested different things and crossed paths with some brilliant experts online.

With social media being such a prominent tool in our day to day life it is only natural that it has filtered into our networking. We spend time on Facebook/Instagram/Linkedin building great connections. However I often see , what I would deem to be spammy networking.

I have put together three simple tips to help you build great connections, get the most possible from these groups and not be “a salesy Susan…”

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Improve your in person business networking skills…

For two years now I have run my own business network and networking events – events, that I like to think, are far away  from the “traditional” idea of networking.

I am by no means an “expert” networker – I haven’t spent years doing it or attending all of the top networking events. However, I know what I like (and from speaking to others what they like) and I certainly know what I do not. I know when someone makes a lasting impression on me and when they make a terrible first impression.

So I have compiled my five top networking tips for in person networking  below. If you employ these, I have no doubt you will improve your networking confidence and the impression that you leave.

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GDPR and the impact on Facebook – What you need to know…

How important are email addresses?

Emails are gold in the marketing world. A person has shared personal data in exchange for information such as a newsletter, a discount, or specific information.  It’s the first step in a relationship built on trust of how that email will be used. Nowadays, what started off as a simple exchange has evolved to more complex uses such as creating Custom Audiences in Facebook.

In my former corporate days, Custom Audiences in Facebook was a top discussion point. I understand the incredible value of matching an email to a Facebook profile and being able to deliver a tailored message to that person.

It does raise some privacy questions. In the new world of operating under GDPR, businesses need to take a few extra steps to continue using this tool.

First, at the outset, the privacy notice needs to be transparent, written in plain English and explain how personal data is used for marketing purposes on third party sites, and include a link to Facebook’s opt out of Custom Audiences. If you use a Facebook pixel, it also needs to explain cookies and data technologies and include a link to that opt-out.

What should they be a part of?

There is some debate on this next point. If an individual opts-out of email marketing or asks for their data to be deleted, then that user should not be a part of the Custom Audiences segment anymore. If a user chooses to opt-out of your email list or requests their information to be removed from your system, that individual likely does not want to receive your messages on Facebook. Or at a minimum, the individual does not want their own email to be used to target them any longer.

How you treat an individual’s privacy is a direct reflection of your company. This means that businesses need to create a process to maintain their email lists and vendors when used across multiple platforms.

How does your business do this today? You should have a checklist of all the sources of emails being uploaded to Custom Audiences and regular cadence to match them against your active email list file. If there are files shared with third parties, such as marketing agencies, this process also needs to be reviewed and updated.

Guest Blog By Jodi Hoffman Daniels.